Londoners are baffled after an Underground station shop was spotted charging customers £6.99 for a packet of crisps.
The Leicester Square tube station store is selling the well-known American crisps Cheetos for the excessive price.
This comes as hungry Brits are currently unable to get their hands on Walkers crisps after the snack giant warned of shortages.
And the issue was exacerbated by a fire breaking out at the Leicester factory.
Social media users have found the exact same crisps being sold online for just £4 including import charge.
Some critics even say they found the crisps on sale for just £1.40 in their own local stores.
One image shows three large bags of the 225g flaming hot Cheetos.
The wrappers are orange and have the familiar cheetah mascot on the front.
Stuck on to the front of the packet is a yellow sticker, labelling the confectionery at an eye-watering £6.99.
Alexander Jamal shared the price to Facebook on Sunday, writing: “£7 quid crisps.
“What’s it all about? Leicester Square tube.”
The Facebook post has received over 150 likes with over 100 comments from social media users appalled to see the price of the snack.
Cary Choate commented: “As an American, I can say they are not worth that.”
Jo Parker said: “Mad isn’t it. My son noticed that our off-licence in Essex sells the exact same thing for £2.”
Michelle Karabut replied: “They’re £1.40 where I live. Who wants them for a fiver including postage?”
Daniel Brown added: “We went to a newsagent by Canon Street the other way that wanted £20 for 20 Marlboro. We laughed and walked out.”
This is not the first extraordinarily priced product to have been spotted recently.
Taking advantage of the supply disruption, some are peddling packets for up to £8 being on eBay.
Chancers are seizing on the lack of crisps from the manufacturer to bump up the prices online for people who can’t wait any longer.
Crisp hoarders are selling packs of Walkers for around £8 as the shortages continue and demand is high, reported the Daily Star.
The online sellers are also offering variety boxes of Wotsits and Quavers on eBay for around £30 that normally cost around £4 from sold-out supermarkets.
One eBay trader from Leicester, where Walkers crisps are originally from, is listing a 32.5g pack of Walkers Salt & Vinegar crisps for £6.89 that would usually cost about 60p.